Allison Maloney Turcio

As a college junior, Allison Maloney Turcio wrote the front-page article for Siena College’s student newspaper about Siena being added to Facebook’s network and she’s been hooked on social media since.
Luckily, she’s been able to make a career out of this passion as the Associate Director of E-Communications for Siena College. Allison has a bachelor’s degree in English from Siena College and a master’s degree in Communications from the College of Saint Rose. In November, she will begin working toward her MBA at Northeastern Univerity.
Allison lives with her husband, CJ and two-year-old black lab, Bella in Schenectady, NY.
Recent Tweets @allisonturcio

Walk for the Cure in Little Rock going across the bridge. 40,000 people, $2 million raised. Check out the boats in the water cheering for them.

PR Daily has the list here.

The two I have seen the most in higher ed social media are 7. Focus on numbers, not engagement. and 8. Not bother monitoring conversation.

It’s great to have 30,000 fans, but if they aren’t interacting with you, then what’s the point? What’s more, social media pros should be focused on the content that people engage with. How is it representing the brand?

The not bothering to monitor social media kills me. If you don’t have time to monitor, don’t put your company online. In another article today, PR Daily states that 95 percent of brand don’t respond to questions posted to their Facebook walls.


And I imagine these companies are paying out six figures to some people that call themselves a social media marketing agency.


After Ken’s efforts over the past month to woo back Barbie — he’s been posting about his grand romantic gestures on Facebook and Twitter— she has made her decision.
‘Ken and I were made for each other,’ Barbie tells USA TODAY. ‘Our love is grander than any dream house.’

- USA Today

Well played PR, Mattel, well played. On Valentine’s Day nonetheless. 

Cute Valentine’s Day video featured on today. Enjoy! My valentine and I are getting married in 6 months and 6 days :) 


Going to this in March, can’t wait!

Working on a new artist site for Sergio!