PR Daily has the list here.
The two I have seen the most in higher ed social media are 7. Focus on numbers, not engagement. and 8. Not bother monitoring conversation.
It’s great to have 30,000 fans, but if they aren’t interacting with you, then what’s the point? What’s more, social media pros should be focused on the content that people engage with. How is it representing the brand?
The not bothering to monitor social media kills me. If you don’t have time to monitor, don’t put your company online. In another article today, PR Daily states that 95 percent of brand don’t respond to questions posted to their Facebook walls.
And I imagine these companies are paying out six figures to some people that call themselves a social media marketing agency.
Well played PR, Mattel, well played. On Valentine’s Day nonetheless.
Going to this in March, can’t wait!